Writer and marketing guru Seth Godin doesn’t plan to publish any more books — at least not in the traditional sense.
After writing 12 books, he doesn’t think the traditional publishing process is “worth the effort,” he revealed in an interview withMediabistro. Godin, the author of bestsellers such as Purple Cowand The Dip, has quite a bleak view on the paper book and the way we consume it.
One bit from the interview is particularly revealing. “I like the people, but I can’t abide the long wait, the filters, the big push at launch, the nudging to get people to go to a store they don’t usually visit to buy something they don’t usually buy, to get them to pay for an idea in a form that’s hard to spread,” says Godin.
